Press release: Frost & Sullivan "2021 Enabling Technology Leadership Award" for sensor fusion through a product

 
Baselabs
 
 
Current Press Release - August 04th
 
 
 
Realization of an alternative sourcing strategy for sensor fusion through a software product
 
 
 
  Dear reader,  
 
 

In the race to automated driving, automotive companies have a continuously increasing demand for development resources. BASELABS provides the automotive industry with an alternative sourcing strategy for sensor fusion via licensable software. Automotive companies are enabled to adapt data fusion applications more quickly and efficiently to changing market and technology requirements - in-house or at the supplier. Thus, OEMs and Tier 1 are more flexible in their sourcing decisions. For its market relevance and user benefits, the BASELABS Create Embedded software has now been awarded the Frost & Sullivan "2021 Enabling Technology Leadership Award".

We are pleased to send you our current press release and ask you for publication. You can download the press release from our webpage. Please click on the following link: download press release

Best regards

Your BASELABS team

 
 
   
 
 
 
  Text of the press release for direct use:  
 
 

Realization of an alternative sourcing strategy for sensor fusion through a software product

In the race to automated driving, automotive companies have a continuously increasing demand for development resources. BASELABS provides the automotive industry with an attractive procurement strategy for sensor fusion through a product. Automotive companies are enabled to adapt data fusion applications more quickly and efficiently to changing market and technology requirements - in-house or at the supplier. Thus, OEMs and Tier 1 are more flexible in their sourcing decisions. The BASELABS Create Embedded software has now been awarded with the Frost & Sullivan "2021 Enabling Technology Leadership Award". BASELABS makes the software available to the market via a licensing model. "It is impossible to cover the increasing software complexity and maintenance efforts with in-house resources only - regardless of size. That is why BASELABS offers sensor fusion software as a product. This cuts costs and resources and gives our customers the focus they need in the current race for automated driving," states Robin Schubert, CEO at BASELABS.

The award includes a detailed evaluation of best practice criteria and refers to both the product's market performance and technical benefits for software users. BASELABS was particularly named for its innovative strength and far-reaching market strategies, among other things. "BASELABS develops software for sensor fusion as a product, with the key strategy of being independent of sensor vendors and manufacturers. Sensor Fusion customers can therefore work more independently of sensor vendors," explained Ranjana Lakshmi, Senior Research Analyst, Frost & Sullivan.

In addition to a reference architecture, the software includes reliable and powerful fusion algorithms that reliably combine data from radar, camera, and lidar sensors. Advanced Driver Assistance System (ADAS) ECU developers use it to customize object fusion systems. The library's generated MISRA-C source code is fully accessible and optimized for execution on embedded platforms. The software allows sensor fusion systems to be quickly and efficiently configured and customized for different ADAS functions, sensor combinations, or design domains. Sensor fusion development and customization become time-saving and resource-efficient with the help of the software tool. Users can thus concentrate fully on the development and optimization of the overall system and the actual driving functions.

362 words, 2503 characters

Photos and downloads:

The sensor fusion software enables flexible sourcing decisions independent of sensor technology and vendor. The software product has now been awarded the Frost & Sullivan "2021 Enabling Technology Leadership Award" for its market relevance and user benefits.

Download photo BASELABS Software as a Product

Download photo Robin Schubert, CEO, BASELABS GmbH

Download Frost & Sullivan Report: 2021 Enabling Technology Leadership - Sensor Data Fusion for Autonomous Driving Applications Industry

More information about BASELABS Create Embedded

 
 
 
 
  About BASELABS  
 
 

BASELABS is executing on the vision of "safe automated driving for all vehicles". The company provides software products to make the development of sensor fusion efficient and scalable. BASELABS is a trustworthy partner for automotive manufacturers and suppliers worldwide. BASELABS was founded in 2012 and is in shared ownership by its four founders and Vector Informatik GmbH. Thus, the company is strategically independent of any OEM, Tier 1, or sensor supplier in the market.

 
 
   
 
 
 
  Press Contact  
 
 

BASELABS GmbH
Holger Löbel, Director and Co-Founder
Tel.: +49 (0) 371 3371 51 21
Email: holger.loebel@baselabs.de
www.baselabs.de 

 
 
 
 
 
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  BASELABS GmbH
Technologie-Campus 6
09126 Chemnitz
Phone: +49 (371) 3371 51 0
E-Mail: info@baselabs.de
Web: www.baselabs.de
    Head office: Chemnitz
Court of register Chemnitz HR: HRB 27273
USt-IdNr.: DE282364039
CEO: Dr.-Ing. Robin Schubert
 
 
 
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